Since this exam does not take much preparation, it can be taken anytime in high school. See CLEP Difficulty Ranking based on our experiences as middle school and high school test takers.
They are ranked as a 1 out of 5 with 5 being the most difficult on websites that rank these exams. The Principles of Marketing CLEP along with the Principles of Management CLEP are rated as the easiest CLEP exams available. There are approximately 100 multiple choice questions to be answered in 90 minutes. See CLEP on the High School Transcript for ideas on how to record these credits. See Locating College CLEP Lists and College CLEP Policies to help you learn about about credits your target college may accept. It can serve as 1 high school credit (1 year). The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services, and not-for-profit marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing.
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